Plain Old Telephone Service (POTS)
Plain Old Telephone Service (POTS) lines are disappearing at an alarming rate. According to a filing from AT&T to the FCC in December 2009, approximately 25% of households have abandoned POTS altogether, and another 700,000 lines are being cut every month. Even if your customer has a POTS line, they are vulnerable to the lines being cut by an intruder.
Customers Demand More
Consumers are now demanding more from their security system. Home automation systems are becoming mainstream. A recent study from ABI Research states that shipments of home automation systems are expected to grow from 397,000 in 2010 to 4.14 million in 2014 – a CAGR of 59.62 percent! Home automation systems bring convenience and savings to consumers.
Technology, Technology, Technology
Consumers want and expect information at their fingertips. A study by Nielsen Wire suggests that smartphones will represent over 50% of the cell phone market by mid-2011. Consumers are also demanding products that are intuitive and easy to use.